The Startup Owners Manual The StepByStep Guide For Building A Great Company Hardcover

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Power your startup to success with The Startup Owner’s Manual.  This near-encyclopedic guide unlocks the secrets to startup success – walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.  Whether you’re launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you’ll learn how to: Use the Customer Development method to bring your business idea to life Conduct your search for a scalable, profitable business model Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Find Product-Market fit Get, Keep and Grow customers  Fuel growth with metrics that matter  Avoid the 9 deadly sins startups commit most oftenThe Startup Owner’s Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.  It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.Use it in conjunction with The Startup Owner’s Manual — Founder’s Workbook (, an interactive tool for tracking your progress through the Customer Development process.  

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