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Build the website that wins customers—let The Conversion Scientist™ show you how! This book was written for anyone who will ultimately be held accountable for the performance of a website. Packed with insider secrets, Your Customer Creation Equation will arm you with unexpected strategies to optimize your website for results and leave your competitors scratching their heads.Brian Massey has helped hundreds of clients build sites that drive sales. In Your Customer Creation Equation, he shows readers how to put aside their preconceived notions and replace them with proven recipes for online success.Read the book and learn how to:• Identify the unique formula for your website• Set up a digital conversion lab to measure your progress• Develop home pages, landing pages, registration forms, and shopping carts that deliver• Monitor the competition to stay one step ahead• Charge your marketing “batteries” to reduce your advertising expenditures• Communicate authoritatively with designers, developers, and other outside experts• Truly understand your target audience and what motivates them to buy• Get everyone on your team aligned to produce outstanding results—at all times.Your Customer Creation Equation will help you discover your unique formula for winning new customers. It doesn’t matter what color your buttons are if you don’t have the right strategies in place. Stop hoping that your website will succeed—design it for results. Let Brian Massey teach you how.
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